Vet-formulated · Chicken-free · 10,000+ dogs helped
Your dog's itch isn't a skin issue. It's a gut issue.
24 clinically studied ingredients that calm allergies at the source — the gut-skin axis behind most canine itching.
The hard truth
You've tried everything. The itch never stops.
Skin allergies aren't a skin problem. They're a gut problem — and no topical can reach that.
3AM scratching
You and your dog lose sleep. The scratch-lick cycle only deepens the inflammation.
Endless vet bills
Testing, steroids, prescription food — thousands a year, and most dogs relapse when it stops.
Raw paws & hot spots
Red paws, fur loss, hot spots that won't heal. Every walk is a reminder of the discomfort.
The Itchova belief
We don't believe in renting relief. We believe the itch has a cause — and the cause can be solved.
Formulated at the source. Not the symptom.
The GutSkin Reset Protocol™
Your dog's allergy starts 30 feet from the itch.
70% of the immune system lives in the gut. We fix the cause in three layers — at once.
Repair
Colostrum + L-Glutamine seal the gut lining so triggers stop leaking into the bloodstream.
Rebalance
Quercetin and a 5-species mushroom complex calm the immune overreaction before it starts.
Restore
Wild Alaskan Salmon Oil and Evening Primrose rebuild the skin barrier — the visible proof.
The formula
24 active ingredients. All disclosed. No blends.
Prebiotics, probiotics and postbiotics layered together — plus 1B+ CFU Bacillus coagulans guaranteed at expiration, not just at manufacture. Clean, functional, chicken-free.
See what's insideDesigned for real symptoms
Support for common areas of sensitivity.
Why it works
Real outcomes, not vague promises.
What to expect
Week by week. Here's what changes.
The promise
Try it for 90 days. If your dog doesn't improve, you don't pay.
HACCP, GMP, ISO 9001 and FDA-registered facility. Made in the USA, 3rd-party tested for purity. Keep the tub either way.
Start risk-free★★★★★ 10,000+ dogs helped
The relief their humans were waiting for.
“Three weeks in and the paw-licking just… stopped. After two years of Apoquel, I cried.”
— Sarah K., Golden Retriever“Zero ear issues in 4 months. Her coat is genuinely beautiful now.”
— Jenna L., Lab mix“I'm a skeptic. When my Shih Tzu stopped waking me at 3AM, I became a believer.”
— Tom K., Shih TzuStart risk-free today.
30 soft chews · Duck flavor · Chicken-free
Questions answered
Everything you want to know.
How is this different from Apoquel?
Apoquel suppresses the immune system to block the itch — symptoms return when you stop. Itchova repairs the gut-skin axis so the body stops overreacting at the source. No suppression, no rebound.
How long until I see results?
Most owners notice less scratching within 2–3 weeks and coat improvements by week 4–6. Full gut restoration takes 60–90 days — which your guarantee covers.
My dog is allergic to chicken. Is this safe?
Yes — Itchova is completely chicken-free, using duck liver flavoring and avoiding the most common canine allergens.
What if it doesn't work for my dog?
Email us within 90 days for a full refund within 2 business days. No questions asked, no return required.
Can I cancel anytime?
Yes — cancel in one click from your account. No phone calls, no waiting.
Your dog deserves better
Stop managing symptoms. Solve the problem.
Join 10,000+ dog owners who chose to fix the root cause instead of renting relief.
Find My Dog's Plan